Brands and Consumers
Jaywant Singh
Marketing Research Methods
Mercedes Esteban-Bravo
Qualitative Marketing Research
Dominika Maison
AI Powered Insight
Michalis A. Michael
Essentials of Pricing Analytics
Erik Haugom
Doing Marketing Research
Alison Lawson
Digital Marketing Fundamentals
Marjolein Visser
Marketing Strategy For the Arts
Bonita M. Kolb
Sponsorship in Marketing
T. Bettina Cornwell
Conducting Social Marketing Research
Nancy Lee
Ecotourism
David A. Fennell
Forecasting For the Pharmaceutical Industry
Arthur G. Cook
The Routledge Companion To Social Media Influencers
Nils S. Borchers
The Customering Method
Aarron Spinley
Social Media Campaigns
Carolyn Mae Kim
Visual Marketing
Barbara E. Kahn
Strategic Media Planning and Buying
Basant Rathore
Hands-on Data Analytics For Business
Monica W. M. Tang
Perspectives in Marketing, Innovation and Strategy
Philip Kotler
