The Consumer Insights Handbook
Danielle Sarver Coombs
How To Research Trends
Els Dragt
Design Roadmapping
Lianne Simonse
Find Your Market-Oriented Competitive Advantage
Markku Vierula
Chinese Electric Vehicle Trailblazers
Jan Y. Yang
Social Marketing in Action
Debra Z. Basil
The Shape of Taste
Chris Lukehurst
Asking For Trouble
Jon Cohen
Market Grooming
Sumesh Dadwal
How To Get To Know Your Customer
Katie Tucker
The Way We Talk Around Here
Gill Ereaut
Marketing Planning & Strategy
John Dawes
Million Dollar Weekend
Noah Kagan
Basic and Advanced Focus Groups
David L. Morgan
User Research
Stephanie Marsh
Using Semiotics in Marketing
Rachel Lawes
Questionnaire Design
Ian Brace
Marketing Strategy
Robert W. Palmatier
Marketing Research
Alan Wilson
