The Consumer Insights Handbook
Danielle Sarver Coombs
Design Roadmapping
Lianne Simonse
Data Science For Managers
Richard Boire
Find Your Market-Oriented Competitive Advantage
Markku Vierula
Transformative Marketing
V. Kumar
Consumer Behavior in Practice
Eugene Chan
Chinese Electric Vehicle Trailblazers
Jan Y. Yang
Social Marketing in Action
Debra Z. Basil
The Shape of Taste
Chris Lukehurst
Asking For Trouble
Jon Cohen
Market Grooming
Sumesh Dadwal
How To Get To Know Your Customer
Katie Tucker
The Way We Talk Around Here
Gill Ereaut
Super Strategist
Lesley Bielby
Marketing Planning & Strategy
John Dawes
Million Dollar Weekend
Noah Kagan
Listening To the Voice of the Market
R. Eric Reidenbach
User Research
Stephanie Marsh
Using Semiotics in Marketing
Rachel Lawes
