Marketing 7.0
Philip Kotler
Marketing Strategy
Robert W. Palmatier
Marketing Research
Alan Wilson
Key Marketing Metrics
Paul W. Farris
The Practice of Market Research
Yvonne McGivern
Marketing Research
Alvin C. Burns
Marketing Research
Daniel Nunan
Essentials of Marketing Research
Naresh K. Malhotra
Applied Multivariate Statistical Analysis
Richard A. Johnson
Essentials of Marketing Research
Joseph F. Hair
Customer Obsessed
Eric Berridge
Marketing Research Methods
Mercedes Esteban-Bravo
Qualitative Marketing Research
Dominika Maison
AI Powered Insight
Michalis A. Michael
Essentials of Pricing Analytics
Erik Haugom
Doing Marketing Research
Alison Lawson
Digital Marketing Fundamentals
Marjolein Visser
Sponsorship in Marketing
T. Bettina Cornwell
The Routledge Companion To Social Media Influencers
Nils S. Borchers
Social Media Campaigns
Carolyn Mae Kim