Styling Beyond Instagram

A comprehensive guide to the nitty-gritty of prop styling from a top professional! Imagine spending your days telling visual stories, dreaming up ideas for photo shoot, scouring boutiques, flea markets, and antique shops for the perfect prop, working with beautiful objects, and collaborating with photographers, art directors, and other creative minds. Prop styling encompasses all of these!Professional stylist Robin Zachary explains how to choose which type of prop styling is best for your goals: tabletop, food, crafts, events, soft goods, interiors, and more. Learn:   How to create client questionnaires and win jobsBest processes for estimating your costs and pricing your servicesHow to choose props, surfaces, and backdropsHow to arrange objects to tell a story or sell a productThe logistics of photo shootsHow to craft an environment to exhibit a specific theme and cohesive styleHow to advocate for yourself in negotiating with clientsHow to photograph and filmNetworking tips and how to promote yourself and your business The styling resources section provide key tools: checklists, schedule plans, helpful forms, and more to help you work like a pro. Plus, tips and suggestions from a range of successful professional and emerging stylists.  This comprehensive, zingy guide to the business of prop styling helps newcomers skip over some first-timer failures and approach styling work professionally.