Race in the Marketplace

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Race in the Marketplace

Product information

Author: Guillaume D. Johnson

Type: Paperback

ISBN: 9783030117108

Date: 4th April, 2019

Publisher: Palgrave Macmillan

  1. Categories

  2. Sales and Marketing
  3. Sociology
  4. Anthropology

Description

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.

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