25 Need-To-Know MBA Models
Julian M. Birkinshaw
Consumer Behavior
Michael R. Solomon
The Little Book of Big Management Wisdom
James McGrath
Think Like an Innovator
Paul Sloane
Webs of Influence
Nathalie Nahai
Marketing Management
Philip Kotler
Smart Retail
Richard Hammond
Essentials of Marketing Research
Naresh K. Malhotra
Applied Multivariate Statistical Analysis
Richard A. Johnson
The Innovation Book
Max Mckeown
Essentials of Marketing Research
Joseph F. Hair
International Marketing
Philip R. Cateora
Customer Service
Robert W. Lucas
Epic Content Marketing
Joe Pulizzi
Marketing Alternative Investments
Hemali Dassani
Follow Up and Close the Sale
Jeff Shore
Likeable Social Media
Dave Kerpen
Value-Added Selling
Thomas P. Reilly
Killing Marketing
Joe Pulizzi
