Marketing Communications
Chris Fill
Key Marketing Metrics
Paul W. Farris
Principles of Marketing
Anders Parment
Start With What Works
Andy Bass
The Practice of Market Research
Yvonne McGivern
Build Your Community
Richard Millington
Exploring Public Relations and Management Communication
Ralph Tench
Marketing Research
Alvin C. Burns
Strategic Brand Management
Kevin Lane Keller
Marketing Research
Daniel Nunan
Global Marketing
Mark C. Green
Reinventing Retail
Ian Shepherd
Principles of Marketing
Philip Kotler
Consumer Behavior
Leon G. Schiffman
Marketing Research
Naresh K. Malhotra
Consumer Behaviour
Michael R. Solomon
The Beermat Entrepreneur
Mike Southon
Friction/Reward
Richard Hammond
Yes, You Can Innovate
Natalie Turner
Retail Management
Barry Berman
