Market-Led Strategic Change
Nigel Piercy
The Logic of Industrial Organization
P. Sargant Florence
Understanding Women's Magazines
Anna Gough-Yates
Sport Consumer Behaviour
Daniel C. Funk
Consumer Behaviour in Tourism
Susan Horner
Digital Analytics For Marketing
A. Karim Feroz
Consumer Psychology
Cathrine V. Jansson-Boyd
The Practice of Market Research
Yvonne McGivern
Marketing Research
Nigel Bradley
Marketing
Kenneth Le Meunier-FitzHugh
A Dictionary of Marketing
Charles Doyle
The Data Analytics Advantage
Laeeq Khan
Better Brand Health
Jenni Romaniuk
No Trade Is Free
Robert E. Lighthizer
