You Have Not Yet Heard Your Favourite Song

For the first time in history, almost every song ever recorded is available instantly. Everywhere. You Have Not Yet Heard Your Favourite Song charts what music's dazzling digital revolution really means for fans and artists. As a former data guru at the world's biggest streaming service, Spotify, Glenn McDonald reveals: What the tech giants know about you How they serve up your next song Whether fans can cheat the algorithm Whether jazz is dead and ASMR is the new punk Your chances of becoming a rock star Having analysed the streams of 500 million people, McDonald explores what the data tells us about music and about ourselves, from the secrets of russelåter in Norway to Christmas in the Philippines. Statistically, you have not yet heard your lifetime's favourite song. This book will take you on a voyage of discovery through music's fast-flowing new waters. 10 bonus playlists of wonder included!