Understanding Color

Today's business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today's courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. Detailed treatment of color illusions and special effects Coverage of the impact of new light sources on color perceptionExplanation of different digital display modes in presenting colorA companion website including a downloadable workbook From theory and practical implementation to business and marketing aspects, Understanding Color is ideal for students and instructors in schools of art and design.