Truly Italian Roots

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Truly Italian Roots

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Author: Laura Maggi


ISBN: 9788891837288

Date: 10th October, 2023


  1. Categories

  2. Design, Industrial and Commercial


Thirteen words, thirteen protagonists, thirteen stories. This special journey crosses different regions and tells of mastery, know-how, emotions, and characters that honor ancient Italian traditions. Gaggia, the brand that invented espresso machines for bars and homes, wanted to represent Italian creativity in 13 stories. To achieve this, it selected the same number of contemporary artisans, including a blacksmith, a motorcycle restorer, a ceramist, a hatter, a tailor, and a creator of floral sets, and depicted them in the pages of the book through the images of Stefania Giorgi and the words of Laura Maggi. In this tale, coffee is an often invisible link; it represents the irreplaceable value of reflection, of time rediscovered, of having a break.

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