Trade Fair Annual 2020/21

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Trade Fair Annual 2020/21

Product information

Author: Sabine Marinescu

Type: Hardback

ISBN: 9783899863369

Date: 16th December, 2020

Publisher: AVEDITION

  1. Categories

  2. Design, Industrial and Commercial
  3. Exhibition Catalogues

Description

Until spring 2020 the trade fair sector was still boasting: "You can't e-mail a handshake!" Then Covid-19 came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new impetuses and making the trade fair a place as we have never known it before. The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space.

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