The Story of Tayto

From humble origins back in 1954, when Joe 'Spud'**xA0;Murphy opened a small factory on O'Rahilly Parade**xA0;in Dublin city, this is the defi nitive story of an Irish**xA0;national icon - Tayto crisps - and how they came to**xA0;be not only the nation's favourite crisps, but a part**xA0;of our national culture. This is not only a history of**xA0;the brand, but also a truly unique look at its evolution**xA0;in a changing Ireland through the decades. Written with humour and style by popular historian**xA0;Bobby Aherne, this is the definitive story of Tayto**xA0;over the last 70 years, from the invention of the**xA0;cheese and onion flavour, and hand-packed paper packets in 1954, to Mr Tayto's election campaign, the**xA0;search for Mrs Tayto, and the rollercoasters of Tayto**xA0;Park. Beautifully illustrated with hundreds of images**xA0;from the Tayto archives, packed with stories from the**xA0;past and present, and sprinkled with just a bit of**xA0;nostalgia for years gone by, this is a book for the**xA0;whole family to enjoy. **xA0; Tayto will donate i1.00**xA0;for every book sold**xA0;to its**xA0;charity partner, Alone. Alone is a national organisation that enables older people**xA0;to age securely in their homes aswell as providing befriending services, advocacy and support. Tayto is proud to support Alone.