The Porcupine Principle

'The Porcupine Principle' is your down-to-earth and thought-provoking guide that will turn everything you assumed about fundraising on its head. Interwoven with practical fundraising tips and advice, this book will make you reflect deeply on how you fundraise. Hugely popular when originally published back in 2006, this fully revised second edition features eight new stories within the complement of 41 humorous and pin-sharp vignettes.