The Marketing Directors Handbook

The definitive modern handbook for Marketing Directors and CMOs. Combining foundational marketing leadership with advanced digital and AI strategy, this edition equips senior marketers to lead confidently in a digital world. Covering brand building, data, search, platforms, AI governance, organisational design and marketing effectiveness, it connects marketing activity directly to financial outcomes. Designed for board-level leaders, aspiring CMOs and ambitious marketers, this is the complete playbook for leading marketing in the age of digital transformation and artificial intelligence.