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The Future of Retail Banking
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Author:
Type: Paperback
ISBN: 9781349510580
Date: 1st January, 2004
Publisher: Palgrave Macmillan
Description
This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It will also show banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.