The Fundamentals of Digital Fashion Marketing

Product information

€43.49

Stock: In Stock Online

Our USPs

Free Delivery
Extended Range: Delivery 3-4 working days
Dubray Rewards
Earn 174 Reward Points on this title

The Fundamentals of Digital Fashion Marketing

Product information

Author: Clare Harris

Type: PAPERBACK

ISBN: 9781474220859

Date: 9th March, 2017

Publisher: BLOOMSBURY VISUAL ARTS

  1. Categories

  2. Hospitality
  3. Textile Design
  4. Manufacturing Industries

Description

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Additional details