The Fashion Entrepreneur

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The Fashion Entrepreneur

Product information

Author: Keanan Duffty

Type: Hardback

ISBN: 9781529428667

Date: 10th September, 2024

Publisher: LAURENCE KING PUBLISHING

  1. Categories

  2. Hospitality
  3. Manufacturing Industries
  4. Advice On Careers And Achieving Success

Description

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

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