Story Rules

Unfortunately, "storytelling" has become a bit of a buzzword. As a result, there are many people extolling its virtues and teaching it through their unique approach to the craft. One reason for this confusion is that most existing books on storytelling have a narrow approach. They pick up one niche on storytelling (e.g. story structure or charts or anecdotes or visual hierarchy) and claim that their approach is all there is to storytelling.