Sports Entrepreneurship

Product information

€33.34

Stock: In Stock Online

Our USPs

free delivery icon
Free Delivery
Extended Range: Delivery 3-4 working days
dubray rewards icon
Dubray Rewards
Earn 133 Reward Points on this title

Sports Entrepreneurship

Product information

Author: Dorene Ciletti

Type: PAPERBACK

ISBN: 9781935412250

Date: 24th January, 2012

Publisher: FITNESS INFORMATION TECHNOLOGY

  1. Categories

  2. Entrepreneurship
  3. Sports and Active Recreation

Description

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.

Additional details