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Smart Business
Product information
Author:
Type: Hardback
ISBN: 9781633693296
Date: 4th September, 2018
Publisher: HARVARD BUSINESS REVIEW PRESS
Categories
- Business Strategy
Description
Ming Zeng, Chief Strategy Officer of the Alibaba Group, reveals the innovative strategies driving Alibaba's extraordinary success; explains how the latest technological trends such as machine learning, algorithms, and artificial intelligence are redefining what strategy is and how strategy works; and provides leaders with a radically new framework for formulating and executing strategy in today's increasingly interconnected, automated environment.Makes sense of big trends impacting business-machine learning, algorithms, artificial intelligence, networks, platforms--and explains the new principles and practices that define strategy in an interconnected, data-rich, algorithm-driven environment.Grounded in strong cases of Alibaba and other companies around the world employing these new strategies successfully.Provides a roadmap for managers to better understand the new forces that drive strategy, along with actionable advice for how to win in this dramatic new environment. Audience:C-suite and senior executives.Consultants and advisors.Academics who teach courses on strategy.Investors and analysts. Announced first printing: 35,000 Laydown goal: 6,000