Sato the Rabbit

Cover reveal on social media. Instagram and newsletter promotion to Enchanted Lion's significant social media following (32k on Instagram, 10k newsletter list). Outreach to translation-focused bloggers and reviewers. Outreach to outlets who have covered the previous two installments in the series. Conversation (virtual) with Michael Blaskowsky, the book's translator. Promotion focused on network of independent bookstores (special mailing + outreach).