Researching and Analysing Business

A uniquely practical and comprehensive and guide to the full spectrum of Research Methods applied to Business and Management. It is rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, helping readers understand and apply research approaches, as well as assess the strengths and weaknesses of each method. Competing texts are very theory heavy, whilst this combines both theoretical grounding with practical application. Suitable for use on core Research Methods modules globally.