Raising Social Capital

Runner-up of the 2026 Association for Education in Journalism and Mass Communication (AEJMC) James A. Tankard Book Award.Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research. This book provides insight, strategy and a set of management tools for addressing today's rapidly changing business environment.Complete with a roadmap and set of management tools, this book serves as an essential guide for C-Suite executives, public relations professionals and corporate communicators navigating the perfect storm of political controversy, partisan media and global sustainability crisis facing today's leaders. Topics include: Understanding and de-risking the volatile business landscape Driving public engagement and building public trust Navigating controversy, political pushback and the partisan press Managing employee activism and workplace incivility Balancing profit with purpose while keeping an eye on the bottom line Built on expert advice and evidence-based research, Raising Social Capital offers the keys to driving change and balancing profit with purpose amidst difficult and rapidly changing conditions. Excellence is built on strong leadership and good governance. We invite you to join us on this journey to change the way you lead and raise our collective social capital.