Prada

The Prada label was founded by Mario Prada in 1913 in Milan. Initially, Prada focused on luxury leather goods and accessories, operating from its small, yet elegant boutique in the prestigious Galleria Vittorio Emanuele II. The brand quickly gained recognition for its exceptional craftsmanship and innovative designs, receiving the prestigious title of 'Official Supplier of the Italian Royal Household' by 1919. In the 1970s, Miuccia Prada joined the family business and introduced the now iconic black nylon backpack, which broke new ground in fashion by transforming the utilitarian material into high fashion. Prada has since become recognized for blending simplicity with a forward-thinking, intellectual design philosophy, and incorporating experimental textures, patterns, and silhouettes without losing the brand's signature refinement. Today, Prada stands as one of the world's most celebrated fashion powerhouses, beloved by fashion connoisseurs and the global elite, and consistently shaping international trends. This book, beautifully illustrated with images of some of Prada's most iconic pieces, traces the brand's journey from its Milanese beginnings to its status as a trailblazer in the world of luxury fashion.