Pennine Motor Services, Skipton

Pennine was founded as a family business in 1925, with the chosen name a reflection of the local area, set in the Pennines. Various acquisitions and growth followed thanks to the firm's popularity with passengers, as did cooperation with their rival, Ribble. After the usual wartime issues, Pennin successfully navigated the post-war period and 1980s bus deregulation. Still, the later reduction of subsidies and rebates, combined with competition, had a cumulative "death by a thousand cuts" effect, culminating in Pennine running their last bus on 16th May 2014 and widespread sadness. In usual Stuart Emmett fashion, the book chronicles the rise and fall of this much-loved operator with a timeline, tables about route development, and many photographs of these brightly-coloured buses at work.