New Business

'Refreshingly clear. Answers all those questions that entrepreneurs keep asking.' Robert Craven, author, Bright Marketing and Kick-Start Your Business     So you've launched your new business. But what do you need to do now to make sure it succeeds?   This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.   Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:   ·    Easy-to-apply strategies for business success ·    Insightful case studies from businesses that survived the first five years ·    Helpful exercises and action plans ·    Valuable templates for you to use   This is your one-stop shop for everything you need to manage, grow and succeed with your new business.   'Full of very valuable information. This is not theory - but live action in print. Highly recommended.' Professor Alan Barrell, Judge Business School, University of Cambridge