Never Go With Your Gut

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioural economics studies show that such disasters stem from poor decisions due to our faulty mental patterns - what scholars call 'cognitive biases' - and are preventable. Combining practical case studies with cutting-edge research, 'Never Go With Your Gut' will help you make the best decisions and prevent these business disasters.