Models For Innovation Diffusion

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Models For Innovation Diffusion

Product information

Author: Vijay Mahajan

Type: PAPERBACK

ISBN: 9780803921368

Date: 30th August, 1985

Publisher: SAGE

  1. Categories

  2. Sociology

Description

Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

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