Maucher and Malik on Management

Product information

€42.78

Stock: Out of Stock

Maucher and Malik on Management

Product information

Author:

Type: Hardback

ISBN: 9783593500256

Date: 21st March, 2014

Publisher: Campus

  1. Categories

  2. Management Techniques

Description

They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book-a combination of interviews, essays, and other works by Maucher-offers a unique exchange of ideas between three of the world's corporate management pioneers.

Additional details