Product information
€42.78
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Maucher and Malik on Management
Product information
Author:
Type: Hardback
ISBN: 9783593500256
Date: 21st March, 2014
Publisher: Campus
Categories
- Management Techniques
Description
They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book-a combination of interviews, essays, and other works by Maucher-offers a unique exchange of ideas between three of the world's corporate management pioneers.