International Marketing Strategy

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International Marketing Strategy

Product information

Author: Isobel Doole

Type: PAPERBACK

ISBN: 9781473795938

Date: 18th May, 2025

Publisher: CENGAGE LEARNING

  1. Categories

  2. Economics

Description

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.

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