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International Marketing Strategy
Product information
Author:
Type: PAPERBACK
ISBN: 9781473795938
Date: 18th May, 2025
Publisher: CENGAGE LEARNING
Categories
- Economics
Description
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.