Identity

Identity: Chermayeff & Geismar & Haviv showcases a body of work spanning 60+ years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm's contribution to design has shaped the way corporate identity programs influence culture. This new revised compact edition features 70+ additional identities from the firm's previous and current clients, including Chase Bank, NBC, Warner Bros., PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda (MIT), and Alexandra Lange (Pulitzer Prize winner).