Hello, My Name Is Awesome

Too many new companies and products have names that look like the results of a drunken Scrabble® game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. This new edition has been updated with 25 percent new material, including: 1. A new chapter on creating taglines for businesses, which can be as crucial as a name (Nike without "Just Do It" or Apple absent "Think Different" just wouldn't be that good) 2. Three times the number of resources personally vetted by the author to ensure that they provide crucial, accurate, and useful information for naming purposes 3. New and compelling stories and examples of both winners and losers in the naming game and what happened Remaining intact and completely unchanged will be Watkins's sense of humour and wit.