Fit Men Wanted

This book showcases 40 of the most memorable and amusing posters from IWM's extensive collection of British Government wartime designs. Originally created during the First and Second World Wars to encourage citizens to support the war effort, these posters carried messages such as 'Beer: A Necessity to the Strength of Britain', 'Fit Men Wanted', 'Victory is in the Kitchen' and 'The Supreme Test of British Womanhood Comes Now'. These charmingly nostalgic posters offer a glimpse into the everyday concerns and optimism of wartime Britain. Accompanied by striking vintage designs, this collection is both a fascinating historical record and a reminder of how unintentional humour and resilience helped people through challenging times. With 40 detachable posters included, it's perfect for anyone interested in design, history or the lighter side of life during war.