
Product information
€69.59
Stock: In Stock Online
Our USPs
- Free DeliveryExtended Range: Delivery 3-4 working days
- Dubray RewardsEarn 278 Reward Points on this title
Fighting Churn With Data
Product information
Author:
Type: PAPERBACK
ISBN: 9781617296529
Date: 8th February, 2021
Publisher: MANNING PUBLICATIONS
Categories
- Algorithms and Data Structures
Description
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.