Fighting Churn With Data

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Fighting Churn With Data

Product information

Author: Carl Gold

Type: PAPERBACK

ISBN: 9781617296529

Date: 8th February, 2021

Publisher: MANNING PUBLICATIONS

  1. Categories

  2. Algorithms and Data Structures

Description

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

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