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Doing Focus Groups
Product information
Author:
Type: PAPERBACK
ISBN: 9781473912441
Date: 29th September, 2018
Publisher: SAGE
Categories
- Sociology
Description
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.