Campaigns and Elections American Style

The only book on the market combining academic with practitioner perspectives on the management of political campaigns, thus enriching both professional and student understanding of the issues confronting the industry. Views the COVID-19 pandemic as an innovator as well as a disrupter, showing impacts on campaign management as agents of both change and continuity. Focuses on media-new, traditional, social-and their role in the changing landscape of political campaigns. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.