Business Analytics

In an era where data drives decisions in every field, the importance of statistical reasoning and data analytics has never been greater. This book is a teaching resource that connects statistical techniques to practical business contexts in a way that is intuitive, relevant, and thoughtful. It strives to explain methods clearly and rigorously, enabling students to develop a strong conceptual foundation and a critical approach to data-driven decision-making. Salient features: Designed with Indian students and practitioners in mind; Examples and exercises worked out using both Microsoft Excel and R ; Includes exercises and case studies at multiple levels of complexity to bridge the gap between classroom learning and real-world application;Exercise questions classified.