A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd - and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines - so how do you navigate your way through the process? That's where Brand Tuned comes in. With the step-by-step TUNED methodology, you will:  define your brand to drive the business forward and help it stand out  know what brand promise will attract your ideal client  pick a name that will put you "front of mind"  ensure that the design elements you choose are distinctive and 'ownable'  train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business - while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Brand Tuned

Variant: Brand tuned

Warehouse 200

In this book, readers are shown how dogs fit into ancient Greek society with material from the last 90 years of excavations at the Athenian Agora by the American School of Classical Studies at Athens. Topics range from how ancient Greeks hunted with dogs and what they considered a proper dog's name to the excavation of tender burials in the Agora and the sacrifice of dogs to the gods of the underworld. Mythological dogs like the three-headed Kerberos appear, as do the pawprints that very real dogs left behind more than a thousand years ago. Dozens of illustrations of pottery, sculpture, and excavated remains enliven the text. Anyone curious about dogs in antiquity and how they relate to dogs in the present day will be sure to find interesting material in this portable, affordable text.

Dogs in the Athenian Agora (Modern Greek Edition)

Variant: Dogs in the Athenian Agora (Modern Greek Edition)

Who brings the Christmas presents in Italy? Where can we sunbathe on the beach on Christmas Day? Why Russians celebrate Christmas in January? An attractive guide for children 4+ -	Shows the variety of the Christmas traditions in different parts of the world -	Teaches the importance of tolerance

How Kids Celebrate Christmas Around the World

Variant: How Kids Celebrate Christmas Around the World

Viktor Korchnoi was one of the leading grandmasters of the 20th century, coming within one game of winning the world championship in 1978. His battles with Karpov for the world crown were among the most important chess matches ever played. A man with a unique - and in many ways tragic - life and career, Korchnoi's defection to the West in 1976 was a major event in Cold War politics.  Grandmaster Genna Sosonko was Korchnoi's coach and second during tournaments and candidates matches in 1970-71 and then a close friend of Korchnoi for decades. Indeed, Sosonko's emigration to the West in 1972, which is described in detail in this memoir, had a key impact on Korchnoi's decision to defect four years later. They would meet up at tournaments and at home and discuss chess, politics, and just about everything else. Their conversations constitute an important part of this book, in which Sosonko tackles difficult questions about Korchnoi's personality and places much of his often challenging behavior into its historical context. This book, like Sosonko's previous masterpiece The Rise and Fall of David Bronstein, contains no games but focuses on Korchnoi's life, from his early childhood to his final years. Further, it includes many previously unpublished photos from the private collections of Sosonko and the Korchnoi family.

Evil-Doer: Half a Century With Viktor Korchnoi

Variant: Evil-Doer: Half a Century with Viktor Korchnoi

Alvis Vitolins (1946-1997) was a seven-time chess champion of Latvia, a player with a ferocious attacking style, and one of the game's last true openings innovators in the pre-computer age. He was a world-class blitz player and was a regular blitz sparring-partner of his friend, world champion Mikhail Tal. Vitolins often deployed gambits, and his attack-minded novelties in the Ruy Lopez, Sicilian, Nimzo-Indian and Bogo-Indian set trends that were copied at top-level chess, including in world championship and candidates matches. He gained the International Master title in 1980. Through an analysis of 25 of his most exciting games, this book, first published in Latvia in 2008, tells the reader of Alvis's chess legacy, which includes many breathtaking Talesque sacrifices. Additional full games and fragments from Vitolins's career are incorporated in the annotations. Opponents include the authors of this book as well as grandmasters Alexei Shirov, Vladimir Bagirov, Vladimir Tukmakov and other stars of Soviet and post-Soviet chess. The book contains a new foreword specially written for the English edition by Genna Sosonko, who met Vitolins on several occasions.

The Livonian Knight

Variant: The Livonian Knight

Remember the Details

Variant: Remember the Details

Tein Lucasson loves ALL dogs. For this reason, the graphic designer, art director and producer uses photos of dogs sent to him by his fans and friends to create high-quality artistic images that look like paintings of old masters: from the Labrador in an aristocratic coat with a ruff to the promenade mix in a sailor's uniform. Each dog has its own unmistakable character, which Tein brings closer to its readers in witty, bizarre and thoughtful texts. After the success of Portraits of Eighty-Eight Cats and One Very Wise Zebra, Tein now presents his second illustrated book for teNeues: Lovingly designed, this book is a must for every dog lover's shelf. The perfect gift for all lovers of our four-legged companions. Text in English, German, French and Italian.

Variant: Dog

This turbo-charged book is an exciting thrill ride for all lovers of the Porsche experience. As you browse, you embark on a nostalgic, image-packed journey through the annals of high-performance motor engineering and design. The book's dynamic layout and design capture every element of these ultimate rides power, freedom and speed. Captivated from the first glance, you will keep coming back for more! After a while, the book becomes like your own personal road movie as the sights and sounds come to life. Revel in innovative images of all the most famous Porsches, shot in glamorous locales across the globe. Text in English, German, French, Russian and Chinese.

Porsche Book: The Best Porsche Images By Frank M. Orel (Exte

Variant: Porsche Book: The Best Porsche Images by Frank M. Orel (Exte

Decisions regarding the supporting structure have an influence on the design of a building as well as an economic and ecological impact. The creation of great and innovative buildings requires close collaboration of architects, clients and structural engineers. Modern structural systems can benefit from an appropriate combination of various building materials. The "Atlas Tragwerke" (Support Structure Atlas) goes beyond material confines and showcases suitable construction principles for different building tasks. Classical masterpieces and outstanding current projects are used to demonstrate the potentials of structural systems for various building tasks and consider alternatives. Easy-to-compare structural principles offer a basis for a common level of communication in an interdisciplinary planning process.

Manual of Structural Design

Variant: Manual of structural design

Pictoplasma Magazine No.2.

Variant: Pictoplasma Magazine No.2.

Originally published in France between 1876 and 1888, Auguste Racinet's Le Costume historique was in its day the most wide-ranging and incisive study of clothing ever attempted. Covering the world history of costume, dress, and style from antiquity through to the end of the 19th century, the six volume work remains completely unique in its scope and detail. This TASCHEN reprint presents Racinet's exquisitely precise color illustrations, as well as his delightful descriptions and often witty commentary. Spanning everything from ancient Etruscan attire to French women's couture, material is arranged according to Racinet's original plan by culture and subject. As expansive in its reach as it is passionate in its research and attention to detail, Racinet's Costume History is an invaluable reference for students, designers, artists, illustrators, and historians; and a rich source of inspiration for anyone with an interest in clothing and style.

The Complete Costume History

Variant: The complete costume history

In 1883 Paul Gauguin abandons his prominent banking career and decides that (S1(Bfrom now on I will pai nt every day(S0(B. The co - founder of Synthetism and trailblazer of Expressionism turns his back on the bourgeois world, leaves his wife and children, and, in 1891, sets out for the South Sea, financing his journey through the sale of thirty paintings. His thou ghts on art, his existential worries, his discovery of color and his search for paradise come to life again in the excerpts from his letters and statements compiled in this volume. Together with some forty color reproductions of his works, his biography, a nd a preface by an expert, the book introduces readers in a very special way to Gauguin's universe.

Paul Gauguin

Variant: Paul Gauguin

"Moonwatch Only is certainly one of the best books ever written about a single watch model." - William Massena - Timezone.com "It is an indescribable reference work and a true must-have for every Speedmaster collector." - Forbes "This book sets a new standard. Not only for books on the Omega Speedmaster, but for watch books in general. I've never seen anything like it, and believe me when I tell you that I could fill an impressive sized wall with books on watches. Authors of other books or publishers should take a look at Moonwatch Only as well to see how it should be done." - Robert Jan Broer - FratelloWatches "The OMEGA Speedmaster Professional - the Moonwatch - has done things that no other timepiece has done and it's been worn in places that only a few human beings have been." - Captain Eugene Cernan, 'Last man on the moon' There are very few timepieces in the world that deserve a definitive and comprehensive book such as this one. The OMEGA Speedmaster Professional Moonwatch is one of them. Initially designed for automobile racing teams and engineers, the Omega Speedmaster embarked on a very different trajectory when NASA chose it to accompany astronauts heading for the Moon in 1965. Its involvement in the space adventure has propelled the Moonwatch to the top of the list of celebrated timepieces. After years of research and observation, the authors present a complete panorama of the Moonwatch in a systematic work that is both technical and attractive, making it the inescapable reference book for this legendary watch. This third edition has been enriched with numerous new features including a 16-page gallery of astronauts and their Speedmaster, QR codes to extend your exploration and a detailed story of a vintage Speedmaster.

Moonwatch Only

Variant: Moonwatch Only

Matisse - Comme Un Roman

Variant: Matisse - comme un roman

Magritte - La Trahison Des Images

Variant: Magritte - La Trahison Des Images

45 GAMES OUT & ABOUT

Variant: 45 GAMES OUT & ABOUT

About Tapas H/B

Variant: About Tapas H/B

"The rise of one-million-dollar, one-person businesses remains the biggest trend in employment today, offering everyone from adolescents to older workers the best way to earn a living while enjoying the lifestyles they want. After uncovering the movement in 2013, Pofeldt's subsequent Forbes coverage went viral, with over 250,000 page views. This prompted the The Million-Dollar, One-Person Business, an empowering, informative guide that offers readers different ways to join the growing number of entrepreneurs generating $1 million in revenue--something only larger small companies have done in the past. The book has since sold over 36,000 copies across print, digital, and audio platforms. In this updated, expanded edition, Pofeldt builds on the multiple roadmaps offered in the original, using the latest statistics and advice from hundreds of business owners to explain how anyone--including you--can identify, launch, and grow a highly profitable, ultra-lean business that reinvents your life."

The Million-Dollar, One-Person Business

Variant: The million-dollar, one-person business

From the #1 New York Times  bestselling author of The End of Illness  comes an ingenious guide to what our fellow animals can teach us about living longer, healthier, happier lives. Mother nature has a lot to teach us, if only we open our eyes. Pigeons and dolphins offer creative strategies for preserving our memories and warding off dementia, while squirrels and pigs harbor secrets for managing chronic pain. Rhinoceroses demonstrate the subtle power of our environments-and how to exercise better-while chimps have surprising parenting tips, not to mention great diet advice. Studying elephants has unlocked insights into preventing cancer, and we can look to giraffes for solutions to cardiovascular issues. Ants reveal the unusual benefits of collaboration and altruism, dogs are masterful mentors in living the good life, prairie voles hold clues to connection, and hitchhikers from our evolutionary past may bring us to the edge of immortality. In The Book of Animal Secrets , visionary physician and biomedical researcher David B. Agus, MD, explores all these ways-and more-that we can harness the wonders of the animal kingdom in our own, very human lives. Filled with lively storytelling and astonishing practical takeaways, this revelatory guide will have you rethinking what's possible for your health and wellbeing-now and for years to come.

Book Of Animal Secrets H/B

Variant: Book Of Animal Secrets H/B

For expert, confidence-building guidance on handling fluids and electrolytes, turn to the irreplaceable quick-reference guide Fluids & Electrolytes Made Incredibly Easy!® , 7th Edition. Written in the enjoyable Incredibly Easy! ® style, it offers step-by-step direction on balancing fluids and electrolytes, understanding fluid imbalances and the disorders that cause them, treating imbalances and more. This real-world guide supports students and new nurses in class, on the unit and with NCLEX® preparation, while also serving as a solid refresher for experienced nurses.   Learn top-level skills to manage fluids and electrolytes: NEW and updated content on fluid-related concepts in easy-to-follow definitionsUpdated and revised content that offers clear definitions and on-the-job how-to'sExplains the science of fluid and electrolytes in clear and practical terms as they relate to patient carePatient care examples that include common fluids-related diagnoses, appropriate patient outcomes and the basis for each recommended treatmentEasy-to-follow sections that offer practical insight and guidance on nursing skills:Balancing basics - balancing fluids, electrolytes, and acids and basesFluid and electrolyte imbalances - imbalances in fluids, sodium, potassium, magnesium, calcium, phosphorus, chloride, and acids and basesDisorders that cause imbalances - including heat-related illnesses, heart failure, respiratory failure, excessive GI fluid loss, acute pancreatitis, renal failure and burnsTreating imbalances, including fluid losses and excesses - IV fluid replacement and total parenteral nutritionLists fluid and electrolyte imbalances commonly seen in pediatric and elderly patientsGuide to transfusing bloodSpecial chapter features offer invaluable recaps and quick explanations:Just the facts - quick summary of content at the start of each chapter"Nurse Joy and Jake" - offer expert insights, important care reminders, and reassurance throughoutAges and stages - age-related changes and how they affect a patient's healthTeaching points - patient-teaching tips that help patients prevent recurrence of the problemThat's a wrap - quick end-of-chapter review of chapter contentMemory jogger - memory aids that help you grasp and remember difficult conceptsQuick quiz - end-of-chapter NCLEX®-style practice questionsPractice Makes Perfect - end-of-book practice exam with 60 NCLEX®-style questions      About the Clinical Editor Laura M. Willis, DNP, APRN-CNP, CMSRN, is a Family Nurse Practitioner at Mercy Health Physicians in Cincinnati, Ohio.

Fluids & Electrolytes Made Incredibly Easy

Variant: Fluids & electrolytes made incredibly easy

Ideal for medical students, interns and residents, the latest edition of this portable quick-reference-part of the popular Pocket Medicine series, prepared by residents and attending physicians-has been updated with new contributors and information on pediatric disorders and problems encountered in any clinical situation, including the ICU. The book is heavy on bulleted lists, tables, and algorithms, and the small size means it can fit snugly in anyone's white coat pocket! Features a four-color insert chapter packed with dermatological images.Incorporates new contributors from the University of Rochester and new information and theoretical developments in the field.Written in a concise, to-the-point style, which makes for easy absorption of material.Bulleted format makes a perfect quick reference covering a comprehensive spectrum of everyday pediatric illnesses.Handy for getting ready for pediatric board exams, too!  Enhance Your eBook Reading Experience: Read directly on your preferred device(s), such as computer, tablet, or smartphone.Easily convert to audiobook, powering your content with natural language text-to-speech.