Brand Tuned

Product information

€28.99

Stock: In Stock Online

Our USPs

free delivery icon
Free Delivery
Extended Range: Delivery 3-4 working days
dubray rewards icon
Dubray Rewards
Earn 116 Reward Points on this title

Brand Tuned

Product information

Author: Shireen Smith

Type: PAPERBACK

ISBN: 9781788602693

Date: 28th September, 2021

Publisher: PRACTICAL INSPIRATION PUBLISHING

  1. Categories

  2. Company, Commercial And Competition Law
  3. Intellectual Property Law
  4. Specific Sectors

Description

A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd - and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines - so how do you navigate your way through the process? That's where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: define your brand to drive the business forward and help it stand out know what brand promise will attract your ideal client pick a name that will put you "front of mind" ensure that the design elements you choose are distinctive and 'ownable' train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business - while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Additional details