Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded**xA0;outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs**xA0;and brand identity, and all the various strategies and elements involved.**xA0; A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness**x2014;and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference**xA0;now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo**xA0;Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and**xA0;selections of images, and incorporates emergent themes in digital design and delivery that**xA0;have developed since the book first appeared.Brand Identity Essentials**xA0;is a must-have reference for budding design professionals and established designers alike.