Product information
€55.09
Stock: In Stock Online
Our USPs
- Free DeliveryExtended Range: Delivery 3-4 working days
- Dubray RewardsEarn 220 Reward Points on this title
AI Innovation in Business
Product information
Author:
Type: Paperback
ISBN: 9781041227755
Date: 18th May, 2026
Publisher: Routledge
Description
Unlike many AI books that take a purely technical or cheerleading angle, this book bridges strategy, management, technology, and policy to demystify the AI revolution and tackle the urgent question facing today's leaders: How can we truly unlock value from AI?Championing an ecosystem approach, Jonny Holmström reveals that capturing AI's full value is not just a technical hurdle but a strategic and organizational challenge that demands new ways of thinking and collaborating beyond the walls of any single company. Readers will discover how an ecosystem approach - coordinating efforts across departments, companies, and even industries - can turn isolated AI experiments into transformative business value. Blending real-world case studies, cutting-edge research, and pragmatic frameworks, the book provides a roadmap to sustainable AI innovation, from preparing your organization for AI ("AI readiness") to forging data strategies and addressing ethical dilemmas.For business leaders, IT professionals, and policymakers alike, this is essential reading for those looking to harness AI's potential responsibly and strategically-not merely as a tool, but as a catalyst for reinventing the future of business.