Product information
€101.49
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Advertising Account Planning
Product information
Author:
Type: Paperback
ISBN: 9780765640369
Date: 22nd September, 2014
Publisher: Routledge
Categories
- Economics
- Advertising
Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.