Qualitative Research in Marketing and Management
Christopher E. Hackley
Mastering Community Management
Victoria Tran
An Introduction To Quantitative Methods For Marketing
Ahmad Daryanto
The Dynamics of Persuasion
Richard M. Perloff
Loyalty Management
Cristina Ziliani
Behind the Scenes of Indie Film Marketing
Nicholas LaRue
Financial Services Marketing
Christine Ennew
Good Growth
Omar Rodriguez-Vila
Nonprofit Communications
Kelly Gaggin
Consumer Behaviour and Analytics
Andrew Smith
Marketing and Managing Tourism Destinations
Alastair M. Morrison
Brand Psychology
Laura Busche
Strategic Crisis Communication
James S. O'Rourke
Professional Football Club Management
Simon Van Kerckhoven
Visual Methods in Marketing and Consumer Research
Fatema Kawaf
Public Affairs Management
Sarah Bowman
Photography For Architects
Martine Hamilton Knight
Sport Management
Russell Hoye
Managing High Performance Sport
Popi Sotiriadou
Value First Then Price
Andreas Hinterhuber
