Pop Culture Marketing in the Publishing Industry
Miriam J. Johnson
Platform Economy in Tourism and Hospitality
Maria Jesus Jerez-Jerez
Marketing Communications For a Digital Age
Tracy L. Tuten
Principles of Marketing For a Digital Age
Tracy L. Tuten
For the Culture
Marcus Collins
The Basics of Business Start-Up
Alexandrina Maria Pauceanu
Marketing Strategy For the Arts
Bonita M. Kolb
Reshaping Corporate Communication
Tanushri Mukherjee
Social Media Campaigns
Carolyn Mae Kim
Marketing and Gamification
Sahil Gupta
The Psychology of Advertising
Bob Michaël Fennis
Fashion Marketing and Communications
Olga Mitterfellner
Digital Consumer Behavior
Jagdish N. Sheth
Virtual Influencers
Esperanza Miyake
Mastering Community Management
Victoria Tran
Inside Book Publishing
Giles N. Clark
Social Brand Management in a Post Covid-19 Era
Patrícia Dias
Strategic Content Marketing
Dan Farkas
