How To Get To Great Ideas
Dave Birss
Predatory Thinking
Dave Trott
The Ultimate Marketing Engine
John Jantsch
The Luxury Strategy
Jean-Noël Kapferer
Marketing Communications
P. R. Smith
Brand Storytelling
Miri Rodriguez
The Strategic Enemy
Laura Ries
Swipe, Scan, Shop
Kate Schaefer
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow
Key Marketing Metrics
Paul W. Farris
The Dark Side of Marketing Communications
Tim Hill
Primal Marketing
Michael Nicholson
Strategic Communication
Jesper Falkheimer
Marketing Communications For a Digital Age
Tracy L. Tuten
Corporate Communication and Sustainable Development
Ananda Das Gupta
Casino Management in Integrated Resorts
Desmond Lam
Reshaping Corporate Communication
Tanushri Mukherjee
Sponsorship in Marketing
T. Bettina Cornwell
Marketing and Psychology
Tom Bowden-Green
