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The Tipping Point: How Little Things Can Make a Big Difference

Binding: Paperback
Pages: 288
Pub Date: 01/08/2001
ISBN: 9780349113463
Availability: In Stock
Quick overview * The biography of an idea - that many of today's problems are as volatile as epidemics and can 'tip' and change radically at any point
€12.95
Product description

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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