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The Tipping Point: How Little Things Can Make a Big Difference

€12.95
* The biography of an idea - that many of today's problems are as volatile as epidemics and can 'tip' and change radically at any point
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In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

Products specifications
Publisher Little, Brown Book Group
ISBN 9780349113463
Published 01/08/2001
Binding Paperback
Pages 288
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Description

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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