The Mobilizer Sale is the long-awaited sequel to the bestselling sales classic The Challenger Sale Think of your ideal customer. Now think again. After years of extensive research, the bestselling team behind The Challenger Sale is back with another game-changing playbook for anyone who needs to sell anything. They have discovered that, contrary to popular belief, the highest performing sales reps in all industries get results by targeting customers who are skeptical, difficult and less loyal to suppliers. These customers are the 'mobilizers'. Mobilizers can become your strongest allies within your target company. They can bring together a diverse set of stakeholders, fight for large-scale disruptive change, and ultimately help you win the deal. The Mobilizer Sale offers a road map for how to identify them, how to engage them, and how to make the sale that will pay again and again.
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