Search

Shoe Dog

ISBN: 9781471146725
€12.95
The first-ever memoir of the legendary co-founder of Nike Inc, Phil Knight
Availability: In Stock
+ -
52 Points

'A refreshingly honest reminder of what the path to business success really looks like ...It's an amazing tale' Bill Gates In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers.
Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Write your own review Close Review Form
  • Only registered users can write reviews
*
*
Bad
Excellent
Description

'A refreshingly honest reminder of what the path to business success really looks like ...It's an amazing tale' Bill Gates In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers.
Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Customers who bought this item also bought

One Flew Over the Cuckoo's Nest: a Novel

Availability: In Stock
Boisterous, ribald, and ultimately shattering, Ken Kesey's One Flew Over the Cuckoo's Nest is the seminal novel of the 1960s that has left an indelible mark on the literature of our time.
€12.95

Steve Jobs: The Exclusive Biography

Availability: In Stock
An extraordinary book which gives us a unique insight into the life and thinking of the man who has single-handedly transformed the way we live today
€17.55

Let the Great World Spin

Availability: In Stock
Winner of the National Book Award and a New York Times bestseller
€12.15

Legacy - 15 Lessons in Leadership: What the All Blacks Can Teach Us About the Business of Life

Availability: In Stock
What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy? This title deals with these questions.
€17.55