Moments of Truth

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Moments of Truth

Product information

Author: Jan Carlzon

Type: PAPERBACK

ISBN: 9780060915803

Date: 29th March, 2001

Publisher: HARPER BUSINESS

  1. Categories

  2. Transport Industries
  3. Hospitality
  4. Sales and Marketing

Description

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

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