In this book, Stephen Kosslyn, a renowned neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has provided about how perception, memory, and cognition operate.
In this mini abridgment of the New York Times bestselling book, author Pam Grout invites readers to conduct nine 48-hour experiments to prove there really is a positive, loving, totally hip force in the universe.